About Us

We want to help good ideas do more good.

Pushpin is a visual storytelling studio that works with mission-driven teams to make complex ideas feel clear and deeply human.

We create space for clarity and connection in a world full of misinformation, helping your mission reach the people who need to see it.

Why “Pushpin”?

We started in 2012 with just a few markers, a whiteboard and a simple idea: if we could draw it, maybe people would get it.

We chose the name Pushpin because we wanted to make ideas stick.

A pushpin marks what matters, bringing clarity, visibility and focus. It anchors ideas to shared space, like a community bulletin board or a movement map. That’s the kind of work we wanted to do—and still do.

How we got here

Pushpin began as the first studio in the Philippines to specialize in graphic recording, drawing live visual summaries of keynotes, lectures, and workshops as they happened.

Now, we’ve grown from sketching at events to becoming a full-blown visual storytelling studio. Apart from drawing live during summits, strategy sessions and forums, we’re also making advocacy campaigns more human, turning research reports into comics, and creating explainer videos that help communities understand what’s at stake.

But at our core, we’ve always done the same thing: we draw to connect.

Today, Pushpin stands for something bigger than a drawing studio.

It stands for making advocacy visible. For anchoring bold ideas. For helping people see and believe in, a better future.

We draw for those building movements,
changing systems, and reimagining what’s possible.

Core Team

Elbert

Elbert is co-founder of Pushpin, father of Oliver and Zoe, and husband of fellow artist Lorra Elena. He is also a seasoned coach and facilitator, illustrator, and comic book creator. He is an advocate of child rights and gender equity.

Weng

Weng, an Operations Manager, is deeply rooted in faith and family, and committed to serving her husband and two children as part of living out stewardship and purpose. Beyond work, she is passionate about building stronger communities and supporting initiatives that nurture the next generation of leaders.

Diigii

Diigii Daguna is an illustrator, cartoonist for comics, and an Art Director at Pushpin. On their off days they make cool things with friends. They also enjoy eating good food and listen to music. They’re a strong advocate for gender equity, human rights, accessible healthcare and mental health.

Eljay

Eljay is a project officer at Pushpin, and an advocate for inclusive spaces. On days when they allow life to pass through, they play games and hang out with their friends and beloved dog, Charlie. 

Faith

Faith is Pushpin's Marketing Officer. She's also a Children's Book Author, baker, and video editor (among many other things!) She's passionate about mental health and well-being, access to quality education, and addressing lead poisoning. 

Tyra

Tyra is a Multimedia Artist who likes 2D animation and illustration. On weekends, she’s usually doodling, spending time with friends, or enjoying food trips with her family. She believes art and animation can open doors and give a voice to those who need it most.

Graphic Recorders

Aly

Aly Esguerra is a senior graphic recorder and illustrator at Pushpin. Outside of work, she enjoys playing cozy games, building Legos, crafting, or diving into whichever hobby her ADHD has decided is the favorite of the month. She is also an advocate for women’s rights, gender equity, and mental health.

Hans

Hans is a visual storyteller based in Quezon City. Among her projects, she mainly does comics, graphic recording, and book illustration. During her free time, she likes to try new food and play DnD or board games with friends. She is an advocate for literacy, mental health, and women and children's rights.

Don

Donna is a Senior Graphic Recorder, Storyboard Artist, and Book Illustrator. Her hobbies include journaling, making cute stickers, and travelling with friends and family. She advocates for slow living and mental well being.

Bianca

Bianca is a creative writer, illustrator, and graphic recorder from Butuan City. When not at her desk, you’ll find her scouring the library, trying out a new hobby (or six), or outside befriending the neighborhood cats. She is passionate about youth empowerment, mental health, and women and children’s rights.

Anika

Anika De Jesus is a freelance illustrator and graphic recorder at Pushpin. In her free time, she loves to binge watch, making art, and trying new creative projects. She advocates for mental health and women empowerment.

What we believe

We live by four core values that guide how we work with each other and with you. 

Service

Showing up with empathy, solving real world problems, and creating value beyond ourselves.

When our work helps others move forward, that’s when it truly feels meaningful.

Learning

Staying curious. Because the better we learn, the better we serve.

Whether it’s sharpening our skills or asking better questions, we seek clarity so we can pass it on.

Teamwork

Showing up for each other and the work that matters.

Because success is something we build together. 

Co-Creation

Believing that the best ideas come from shared minds and open dialogue.

We listen closely, welcome feedback and build partnerships where everyone feels valued.

Let’s co-create!

We’d love to hear what you’re working on and explore how visuals can help make it land.
Book a graphic recording session